Become a Campaign Tracking Expert:

Industry-Specific Training For Real-World Results!

Navigating GA4’s complexities can be overwhelming, but you don’t have to do it alone. Enroll in our tailored cohort sessions to get step-by-step guidance, demystify campaign tracking, and learn to turn your data into actionable insights that drive success for your marketing efforts.

Meet Your Instructor:

Steen Rasmussen, Director of Data Innovation at IIH Nordic

Steen is a global authority in commercial analytics and one of the leading specialists in GA4. As a co-founder of IIH Nordic—voted Denmark’s best analytics agency 10 times and nominated as the world’s best data agency 6 times—Steen brings unmatched expertise to every session. With over 20 years of experience, he has trained teams at top brands like Apple, LEGO, IKEA, Cisco, and L’Oréal.

Steen has delivered keynotes worldwide, from Silicon Valley to Mumbai, sharing his deep knowledge of digital analytics and how to drive business value from Google Analytics. In this masterclass, you'll learn how to collect, validate, analyze, and activate data using GA4, with a focus on campaign tracking and attribution modeling. Gain insights to maximize your marketing investments and achieve measurable returns.

Ready To Elevate Your GA4 Skill Set?

Our 12-week Campaign Tracking Cohorts provide in-depth, hands-on training tailored to your industry—whether you’re in eCommerce, Subscription Services, Lead Generation, or FMCG. Guided by Steen’s 20 years of experience, you’ll learn to track, analyze, and optimize your marketing campaigns effectively.

Dive into industry-specific challenges, master advanced tracking techniques, and gain practical skills with flexible scheduling and real-world insights. Our cohorts are perfect for marketers, business owners, and professionals who want to elevate their analytics game and drive measurable results.

Join us to become a campaign tracking expert and transform your data into your biggest marketing advantage.

Tailor Your Learning Journey: Select the Session That Matches Your Expertise and Goals!

1. eCommerce Campaign Tracking

Duration: February - April
Course Fee: €350
Course Overview:

Learn to master the intricacies of tracking campaigns for online retail. Understand the key metrics, tools, and strategies that drive eCommerce success.

2. Lead Generation Campaign Tracking

Duration: October - December
Course Fee: €350
Course Overview: Perfect your lead generation strategies with data-driven insights. This cohort will focus on tracking methods that enhance lead quality and conversion rates.

3. Subscription Campaign Tracking

Duration: December - February
Course Fee: €350
Course Overview:

Dive deep into the world of subscription-based businesses. This course will cover essential tracking techniques to optimize customer acquisition and retention.

4. FMCG Campaign Tracking

Duration: April - June
Course Fee: €350
Course Overview:

Gain expertise in tracking campaigns for fast-moving consumer goods. Learn how to measure and boost your campaign’s impact in a competitive market.

Course Timeline

Each course spans 12 weeks, with weekly 2-hour sessions covering the following topics:

  • Opening Introduction to the course and setting expectations.

  • The Problems
    Identifying common challenges in campaign tracking specific to your industry.

  • The Prospect
    Understanding your target audience and tailoring your campaign accordingly.

  • The Objective
    Defining clear and measurable objectives for your campaigns.scription

  • Item description

  • The Channels
    Exploring various channels and how to track performance across them.scription

  • The Journey
    Mapping out the customer journey and tracking key touchpoints.

  • Week 9: Break / Skip

  • The Growth
    Leveraging data to drive campaign growth and optimize performance.

  • Break / Skip

  • Week 12: The Learnings
    We are reviewing and applying the lessons learned throughout the cohort.