Brands Steen Has Spoken For
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Keynote Speaker · Data, AI & Decision Intelligence
Harnessing 25 years of knowledge to drive the blending of data, business, and people toward a bright future.
Brands Steen Has Spoken For
On Stage
Superweek 2026
Every analytics team can tell you what happened. Almost none can tell you why, and why is what actually drives good decisions. Two well-placed questions can unlock more than years of behavioral data ever will.
The Marketing Festival
With the shift in marketing and a new reality built on data and AI, choices suddenly become much more important, because both the impact and the risks grow for everyone.
Allweb Digital Analytics Conference
Everyone knows how to do campaign tracking, right? Wrong. There have never been more ways to go wrong. This session dives into the decisions that need to be made.
Helsinki CDOIQ
More dashboards should mean more certainty, but for most leaders it does the opposite. This talk unpacks decision laundering, the quiet ritual of using data to justify calls that were already made, and what it actually takes to reverse it.
Data Innovation Summit
Making data actionable starts with a decisions-first approach, not a data-first one. Shift the focus from how much data you can gather to who can actually act on it, and the return on that data investment goes up fast.
How To Web Conference
Most marketing decisions only get real scrutiny when budgets are tight. Give a team unlimited spend and suddenly nobody needs to prove anything works. This talk is about building decision discipline in before the budget forces it on you.
Flagship Keynote
Steen's signature talk on why more dashboards, more AI, and more analytical firepower still isn't producing better decisions, and what leaders can do about it.
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SubscribeOrganizer Reviews
Inviting Steen Rasmussen as a keynote speaker for The Google Analytics 4 Summit was a clever move based on the feedback of the audience. As an event organizer, working with him was also a breeze. His performance was so impactful that we're already considering a repeat engagement.
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Roberto Guiotto
Lead organizer, GA Summit
Steen has been a regular keynote speaker at our last many Superweek events, and his presentations are always both enlightening and engaging. As an organizer, I appreciate both his professionalism and ease of collaboration. He is the least of my concerns.
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Zoltán Bánóczy
Lead organizer, Superweek
Steen is one of those experienced practitioners who "screams": Trust me, I know what I'm doing, from the moment he steps on the stage. His first-hand insights were deeply valued by every single member of the audience as well as the other speakers.
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Darko Buldioski
Lead organizer, ALLWEB Conference
Explore Steen's articles: a fusion of data and humor where analytical insights meet engaging narratives.
Read → ExploreExplore Steen's Talks: a fusion of actionable insights and personal experience. See what Steen has to offer.
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