About

I Am Steen

"I make data human. Whether speaking at global conferences or consulting Fortune 500 companies, my work is about translating complexity into clarity."

Steen Rasmussen is a global authority on digital analytics and founder of Data Analytics Society. With 25+ years of experience, Steen specializes in transforming data into actionable business strategy.

Steen Rasmussen

25+

Years of experience at the intersection of data & business

70+

Global conferences and speaking engagements

4-day

Workweek pioneer: co-founded IIH Nordic's progressive model

What Steen Does

Three Ways to Work Together

Speaking

My keynote journey reflects over two decades of experience at the crossroads of data, business, and people. Sharing insights on web analytics, digital transformation, data strategy, and leadership.

What drives me is the opportunity to help people make smarter, faster, and more confident decisions, whether speaking to analysts, executives, or cross-functional teams.

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Data Analytics Society

Community

I co-founded the Data Analytics Society, a global community focused on bridging organizations, brands, and analytics into real impact. Through the Society, I work to connect the right people, knowledge, and tools.

Whether through meetups, mentoring, content curation, or strategic partnerships, I help create spaces where analytics professionals can exchange ideas and solve real-world problems together.

Join the Community
Brand Leadership Community

Consulting

I advise companies on data strategy, analytics transformation, tracking, measurement, and how to turn data into something that creates better decisions and business outcomes.

My consulting is practical, collaborative, and focused on helping organizations connect the dots between people, technology, and commercial impact.

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Social Proof

What Do They Say About Steen?

Steen brings a rare combination of deep expertise and genuine warmth to everything he does. His ability to make complex data concepts accessible is remarkable.

Stefan Mols Lindor

Stefan Mols Lindor

Affinity by Lindor X

Working with Steen on our data strategy was transformational. He doesn't just analyze: he translates. Every recommendation was immediately actionable.

Henrik Dessau

Henrik Dessau

Cell Biotech International A/S

Steen helped our leadership team see data in a completely new way. The clarity he brings to complex analytical challenges is exceptional.

Martin Bo Arndt

Martin Bo Arndt

Nordea

Steen's insights on decision-making and data governance helped us refocus our analytics investment in a way that actually moved business outcomes.

Thomas Jacobsen

Thomas Jacobsen

UN Refugee Agency

Steen demystified our data challenges and gave us a practical path forward. His hands-on approach and genuine curiosity made all the difference.

Richard T.

Richard T.

QCOSS

Steen consistently brings fresh perspectives backed by hard-won experience. His counsel has made our analytics decisions significantly sharper.

Kristian Humle Lauritsen

Kristian Humle Lauritsen

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Global Reach

Steen Has Been Speaking Around the World

From San Francisco to Mumbai, Toronto to Athens, Steen brings actionable analytics insight to audiences across industries and continents.

Map showing the 34 cities across Europe, North America, the Middle East, and Asia where Steen Rasmussen has spoken

34 cities and counting, from San Francisco to Mumbai.