About
"I make data human. Whether speaking at global conferences or consulting Fortune 500 companies, my work is about translating complexity into clarity."
Steen Rasmussen is a global authority on digital analytics and founder of Data Analytics Society. With 25+ years of experience, Steen specializes in transforming data into actionable business strategy.
25+
Years of experience at the intersection of data & business
70+
Global conferences and speaking engagements
4-day
Workweek pioneer: co-founded IIH Nordic's progressive model
What Steen Does
My keynote journey reflects over two decades of experience at the crossroads of data, business, and people. Sharing insights on web analytics, digital transformation, data strategy, and leadership.
What drives me is the opportunity to help people make smarter, faster, and more confident decisions, whether speaking to analysts, executives, or cross-functional teams.
Invite Steen
I co-founded the Data Analytics Society, a global community focused on bridging organizations, brands, and analytics into real impact. Through the Society, I work to connect the right people, knowledge, and tools.
Whether through meetups, mentoring, content curation, or strategic partnerships, I help create spaces where analytics professionals can exchange ideas and solve real-world problems together.
Join the Community
I advise companies on data strategy, analytics transformation, tracking, measurement, and how to turn data into something that creates better decisions and business outcomes.
My consulting is practical, collaborative, and focused on helping organizations connect the dots between people, technology, and commercial impact.
Consult SteenSocial Proof
Steen brings a rare combination of deep expertise and genuine warmth to everything he does. His ability to make complex data concepts accessible is remarkable.
Working with Steen on our data strategy was transformational. He doesn't just analyze: he translates. Every recommendation was immediately actionable.
Steen helped our leadership team see data in a completely new way. The clarity he brings to complex analytical challenges is exceptional.
Steen's insights on decision-making and data governance helped us refocus our analytics investment in a way that actually moved business outcomes.
Steen demystified our data challenges and gave us a practical path forward. His hands-on approach and genuine curiosity made all the difference.
Steen consistently brings fresh perspectives backed by hard-won experience. His counsel has made our analytics decisions significantly sharper.
Global Reach
From San Francisco to Mumbai, Toronto to Athens, Steen brings actionable analytics insight to audiences across industries and continents.
34 cities and counting, from San Francisco to Mumbai.