Invite Steen to Speak

Keynote

Keynote Speaking

Insightful, Informational, and Inspirational

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The Offering

25 Years of Hard-Won Insight

Steen offers distinct keynote options centered around his 25 years of digital and data analytics experience.

In understanding the power of data, your organization's event will always give takeaways for its business or life. Whether the audience is a boardroom of executives or a hall of analysts, Steen's talks land with clarity, urgency, and warmth.

What drives me is the opportunity to help people make smarter, faster, and more confident decisions. My goal is always the same: to make data feel accessible, inspiring, and immediately useful.

Steen Rasmussen
Steen Rasmussen speaking at DDMA Digital Analytics Steen Rasmussen speaking at Superweek Steen Rasmussen speaking at Allweb Steen Rasmussen speaking at CDOIQ Nordic Symposium

Flagship Talk

Decision Laundering

Why more data still leads to bad decisions, and what leaders can do about it. Steen's most-requested keynote.

Explore This Keynote

Keynote 01

"Everything You Know About Your Customers Will Soon Be Wrong"

Generative AI will reshape customer behavior in ways most organizations are not yet accounting for. The organizations ahead of this curve are not only using AI internally: they are actively thinking about how their customers are changing because of AI.

Optimizing for the current customer journey may mean optimizing for a world that will no longer exist. This talk helps leaders ask the right question, not just execute on the familiar answer.

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What You'll Walk Away With

  • →A clear view of how AI is changing customer intent and behavior patterns
  • →A framework for stress-testing your current analytics and data assumptions
  • →Practical tools to update your measurement strategy before AI makes it obsolete
  • →The questions every leadership team should be asking right now

Framework

Momentum Context Alignment Value Uncertainty

Digital maturity is not only a technology question. It's about these five dimensions, and most organizations have a very different picture than they think.

Keynote 02

"Digital Maturity? A Needed Reflection."

Even if you don't use technology maturity as a benchmark, leadership is. Most organizations don't struggle with access to information: they struggle with how that information shapes thinking, conversations, and decisions.

This talk helps leaders reflect honestly on where they are, what progress should actually mean, and how to align the organization around a shared definition of digital excellence, one that creates commercial results, not just capability.

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Reviews

What Organizers Say About Steen

Inviting Steen Rasmussen as a keynote speaker for The Google Analytics 4 Summit was a clever move based on the feedback of the audience. His performance was so impactful that we're already considering a repeat engagement.

Roberto Guiotto

Lead organizer, GA Summit

Steen has been a regular keynote speaker at our last many Superweek events, and his presentations are always both enlightening and engaging. He is the least of my concerns.

Zoltán Bánóczy

Lead organizer, Superweek

Steen is one of those experienced practitioners who "screams": Trust me, I know what I'm doing, from the moment he steps on the stage. His first-hand insights were deeply valued by every single member of the audience.

Darko Buldioski

Lead organizer, ALLWEB Conference

In Action

On Stage Around the World

Steen speaking at DDMA Digital Analytics Steen speaking at Superweek Steen speaking at Allweb Steen speaking at CDOIQ Nordic Symposium Steen on stage Steen on stage at Superweek