Invite Steen to Speak

Flagship Keynote

Helping Leaders Stop
Laundering Decisions Through Data.

Why more dashboards, more AI, and more analytical firepower still isn't producing better decisions, and what to do about it.

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Steen Rasmussen speaking on stage Steen Rasmussen at Superweek Steen Rasmussen at Allweb

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The Keynote

Decision
Laundering

Why More Data Still Leads to Bad Decisions, and What Leaders Can Do About It

This keynote explores why organizations can have more dashboards, more AI, and more analytical firepower than ever before, and still make poor decisions.

The issue is not access to data. The issue is how leaders use data to validate decisions they have already made. This is Decision Laundering, and it's more common than any organization would like to admit.

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After This Talk, Your Audience Will

  • ✓Recognize the difference between data that drives a decision and data that launders one
  • ✓Have a practical framework for challenging decisions before they're finalized, not after
  • ✓Walk away with language and questions to bring straight back to their own teams
  • ✓Feel confident slowing down the decisions that actually deserve more scrutiny

Audience

Who Is This Talk For?

This keynote is designed for organizations that already have data, tools, and ambition, but struggle to turn insight into confident decisions.

  • → Executive leaders, P&L owners and senior decision-makers who need clarity in complexity
  • → Data & analytics leaders who need to influence decisions, not just produce reports
  • → Strategy, transformation and commercial teams navigating uncertainty
  • → Organizations investing in AI and analytics who want to avoid faster bad decisions
  • → Leadership teams under pressure to become more data-informed without becoming more confused

Beyond the Keynote

There's More Than One Way to Work Together

Many organizers need more than 45 minutes on a stage. Steen also works in these formats.

Workshops

A hands-on session where leadership teams apply the Decision Laundering framework directly to a live decision on their table.

Panels & Moderation

Steen moderates and joins panels on data, AI, and decision-making, bringing the same clarity he brings to the main stage.

Advisory & Consulting

For leadership teams who want to go further: ongoing advisory on data strategy, decision governance, and analytics transformation.

Steen Rasmussen

About Steen

"I make data human. Whether speaking at global conferences or consulting Fortune 500 companies, my work is about translating complexity into clarity."

Steen Rasmussen is a globally recognized keynote speaker and founder of Data Analytics Society. With over 25 years of experience, Steen specializes in helping leadership teams transform complex data into sharper thinking and better strategic choices.

Known for his clarity and warmth, he works with organizations across Europe, from Silicon Valley to Mumbai, translating complexity into practical action. He is the co-founder of IIH Nordic, a pioneer in operational excellence and progressive workplace models, including the 4-day workweek.

Reviews

What Organizers Say About Steen

Inviting Steen Rasmussen as a keynote speaker for The Google Analytics 4 Summit was a clever move based on the feedback of the audience. His performance was so impactful that we're already considering a repeat engagement.

Roberto Guiotto

Lead organizer, GA Summit

Steen has been a regular keynote speaker at our last many Superweek events, and his presentations are always both enlightening and engaging. He is the least of my concerns.

Zoltán Bánóczy

Lead organizer, Superweek

Steen is one of those experienced practitioners who "screams": Trust me, I know what I'm doing, from the moment he steps on the stage. His first-hand insights were deeply valued by every single member of the audience.

Darko Buldioski

Lead organizer, ALLWEB Conference

Book a Call

Let's Grab a Virtual Coffee

Ready to explore bringing Decision Laundering to your organization? Reach out and we'll set up a quick conversation to discuss your event, audience, and objectives.