Keynote Speaking.
Insightful, Informational , and Inspirational
“They say they’re Data Driven only because it sounds cool not because they really are.”
— Steen Rasmussen
“Steen Offers distinct keynote options centered around his 20 years of digital and data analytics experience”
In understanding the power of data, your organization’s event attendees gain takeaways for success in both business and life.
Keynote Title 1
“Everything you know about your customers will soon be wrong”
The marketing communities and departments across the world are right now scrambling on how we can use generative AI to optimize our processes to create a wider, better, faster, and more efficient way of working, in the marketing and sales environment.
The shift is being hailed as the single biggest shift in technology in the last 100 years and it most likely is.
But we are all optimizing our current ways of working, thinking, and planning under the assumption that generative AI isn't also impacting the customer's way of living and acting.
And yet we already see the first signs that purchase processes and buying patterns are changing as well. My virtual assistant will not read your generative AI content or experience your hyper-targeted Facebook campaign, and my consumer search on Bard will not take your personalized experience into account. We are optimizing for a future that will not exist.
So instead of trying to make AI help what we do today better, we need to take a step to the side and look at what we need to do tomorrow because right now we are simply "building a faster horse"
Keynote Title 2
“Digital Maturity?, A really needed reflection.”
Navigating the evolving landscape of data maturity requires more than just technological know-how; it's a journey that hinges on mindset and cultural adaptability. But how do we measure success in such a dynamic environment?
Consider Momentum: Is your organization merely keeping pace with the digital universe, or boldly outstripping it? Context then becomes key. Are you interpreting your data in isolation, or viewing it through the lens of market dynamics to truly gauge your performance?
Alignment poses its challenge. How aligned is your organization in its digital maturity journey? Are varying maturity levels across departments creating a disjointed effort?
Then comes the Value-based approach. Are your technology investments genuinely driving business value, or just adding to the noise?
Finally, how does your organization handle Uncertainty? In a landscape where risk is inevitable, is your approach stifling progress or empowering bold leaps forward?
This exploration isn't just about data; it's about people, change, and the agility to thrive in an ever-shifting digital ecosystem. Are you ready to redefine what data maturity means for your organization?
“Inviting Steen Rasmussen as a keynote speaker for The Google Analytics 4 Summit, was a clever move based on the feedback of the audience. As an event organizer, working with him was also a breeze. his performance was so impactful that we're already considering a repeat engagement”
Roberto Guiotto, Lead organizer, TagManager Italia”
“Steen has been a regular keynote speaker at our last many Superweek events, and his presentations are always both enlightening and engaging. As an organizer, I appreciated his professionalism and ease of collaboration. His is the least of my concerns. His talk is so well-received that we're always eager to have him return."
Zoltán Bánóczy, Lead organizer, Superweek”
“Steen is one of those experienced practitioners who "screams": Trust me, I know what I'm doing, from the moment he steps on the stage. We were glad to host him at AllWeb in Tirana, Albania, and would be more than happy to host him again. His first-hand insights were deeply valued by every single member of the audience as well as the other speakers."
Darko Buldioski, Lead organizer, ALLWEB Conference”
All keynotes can be customized to fit the audience and industry needs. All keynotes are delivered in-person.
Summits
Key Notes are Designed for:
Conferences
Seminars & Conventions
Educational Institutions
Workshops
And lots more! Contact us with your event details today, and we’ll walk through what a speaking engagement with Steen can do for your organization.